Matt Buchanan of Buzzfeed hasnoticed something unusual about the Israeli Defense Forces Twitter feed. This morning it announced a major assault on Gaza and has been regularly updating followers on the operation.

That came at 9:29 a.m. Two minutes later, the IDF tweeted:

That link takes you to the IDF's liveblog of the assault, where you can watch a video of the IDF bombing a car carrying Al-Jabari, along with a poster listing his offenses and announcing that he has been "ELIMINATED." And if you missed that on the liveblog, you could catch it onTwitter:

As the day wore on, the IDF continued livetweeting the operation. It began uploading photos to its Flickr account. It reminded followers of Hamas's crimes. It offered free advice to members of Hamas:

Slate'sFruzsina Erdgh says this is good propaganda. And no doubt she's right. But it's also bad for the soul.Read the Reuters report on "Operation Pillar of Defence" here.